Case Study

Fair warning: we kinda blew past these numbers pretty quickly after this was made, so they were obsolete by the time we finished the video. Consider this a snapshot of where Jake was heading, not where he ended up. This was about halfway through my tenure in the account.

See a curated selection of the best tiktoks below.

Good Neighbor Selects

If you’re a chicken wing, you probably shouldn’t watch this. 🫣

Jake’s most viral TikTok vid with 11.1 million views to date.

Celebrating 1 millon followers 🎉🥳. We’ve come a long way, Jake!

Get your latest neighborhood news!

Jake Rates Selects

A popular recurring Jake Tok feature is Jake rating all types of things. Hey we all have opinions that need to be validated.

Jake’s hot take on pools.

Nothing like the nostalgia of school lunches.

Not all khakis are created equal.

Rating Space Talk like a master of the universe! 💫🪐☄️

Jake from State Farm in Culture

Jake SNL parody

client

STATE FARM

agency

THE MARKETING ARM (TMA)

roles

CREATIVE DIRECTION, ART DIRECTION

media

TIK TOK, INSTAGRAM

AWARDS

ONE SHOW, ADAGE CREATIVITY, SHORTY AWARDS