ASSOCIATE CREATIVE DIRECTOR
SKILLS AND EXPERTISE
Creative direction
Integrating campaigns across all media
In-depth experience with digital landscape
Strategic thinking
Solid presentation skills
Team leadership, management, and mentoring
Strong conceptual thinking
New business pitches
Client relationship building
General & Multicultural market experience
Bilingual copywriting (English & Spanish)
EXPERIENCE
BUTLER SHINE STERN & PARTNERS, COLLE MCVOY, PURPOSE, 160over90 and others.
Based in Minneapolis, MN, available worldwide • 7/2023 - PRESENT
Freelance Creative Director
Consulted agencies on a per project basis developing creative campaigns and leading new business pitches, directing teams onsite and remotely for both General and Hispanic markets.
THE MARKETING ARM
Chicago, IL office (remote based in Minneapolis) • 10/2021 - 7/2023
Associate Creative Director
Clients: State Farm, PepsiCo, Advance Auto Parts, Quaker Oats.
Help lead and manage a team of 18 creatives
Co-lead Jake From State Farm’s social media efforts (TikTok, Instagram, Twitter)
Helped take Jake from State Farm’s TikTok account from zero to 1 million followers
One Show, AdAge Creativity Awards, Shorty Awards for Jake’s TikTok
SAATCHI & SAATCHI, GSD&M, HIGH DIVE and others.
Based in Minneapolis, MN, available worldwide • 7/2018 - 10/2021
Freelance Creative Director
Consulted agencies on a per project basis developing creative campaigns and leading new business pitches, directing teams onsite and remotely for both General and Hispanic markets.
SCOPPECHIO
Louisville, KY • 12/2015 - 6/2018
Associate Creative Director
Clients: KFC, El Jimador Tequila (Brown-Forman), Humana, GE Appliances.
Co-led and won El Jimador pitch for both General and Hispanic markets
Hired to lead all Hispanic market creative for all accounts
RAZORFISH, GSD&M, LATINWORKS, THE RICHARDS GROUP, and others.
Austin & Dallas, TX • 1/2013 - 12/2015
Freelance Creative
Clients: Sprint, Pepsi, Target, Radio Shack, Popeyes, Southwest Airlines, Hampton Inn,
Patrón Spirits, Advance Auto Parts, Ram Trucks, and others.
Teamed up with Razorfish to launch Patrón Tequila's first digital campaign
Developed entire creative platform for Popeyes at GSD&M
DIESTE
Dallas, TX • 6/2010 - 1/2013
ACD/Art Director
Clients: AT&T and P&G (Duracell, Gillette).
Won a Silver at Creativity International Awards with a simple hand-written letter
Partnered with Creative Director to lead a team of 7 creatives
RIESTER
Phoenix, AZ • 5/2008 - 6/2010
Senior Art Director
Clients: Hormel (Herdez, Del Fuerte, Doña María, La Victoria), Arizona Lottery, Idahoan (instant mashed potatoes), AZ Dept. of Health, Casino Arizona, Monte Carlo Resort and Casino, Mesa Historical Museum, Pacific Power, California Department of Conservation, Wetzel’s Pretzels.
Helped Arizona Lottery climb from 38th to 2nd in the nation for year-over-year sales gains
Developed anti-tobacco campaign which “made teens 79% less likely to try tobacco” according to a government evaluation report. (scroll to page 3 of the PDF under "Tobacco Cessation Update")
Won a ton of Addys
LEO BURNETT MEXICO (Previously known as Olabuenaga Chemistri)
Mexico City • 2/2004 - 4/2008
Senior Art Director
Clients: Mexicana Airlines, Caja Libertad (bank), Soul Citric (alcoholic beverage), Telefónica Movistar (mobile phone network), Angel Soft, Cinépolis (movie theatre chain), FritoLay (Gamesa cookie brand).
Co-created Mexico’s first viral video for a brand reaching 14 million hits
Had case study about viral video featured in this marketing book as well as Ad Age
Won a Gold Effie for viral video mentioned above
Won Finalist Award at London International Awards (LIA) for Mexicana TV spot
Participated in 6 winning pitches in a row, turning the agency into Mexico’s hottest shop
Won Finalist Award at Círculo de Oro, (Mexico’s foremost ad festival)
TBWA/CHIAT/DAY L.A., FCB, FCB HEALTHCARE, and a bunch of other smaller shops.
Los Angeles & Orange County CA • 4/2002 - 1/2004
Freelance Art Director
Learned the value of being versatile and flexible since no two shops are alike
Worked at a variety of shops that ranged widely in size, discipline and emphasis
Learned to pick my battles really early on
AWARDS
One Show, Effie, LIA (London International Awards), AdAge Creativity Awards, Shorty Awards, Creativity International Awards, Círculo de Oro (Mexico), Addys (tons of these).
Work featured in
Advertising Age
Adweek
Forbes
Know Your Meme
Wikipedia
Latino Link: Building Brands Online with Hispanic Communities and Content
(Paramount Market Publishing)Logos from North to South America (Index Books)
Just about every major Mexican newspaper
Parodied in Saturday Night Live (SNL)