ABOUT ME

I build brand ideas with legs — the kind that escape advertising and end up somewhere else entirely. A viral video that hit 14 million views before that was even a thing. A brand character that got parodied on SNL. A TikTok account grown from zero to a million followers.

I was born in Mexico City, raised in Huntington Beach, and I've spent 20+ years making work for some of the best agencies in the business — Leo Burnett, TBWA/Chiat/Day, Saatchi & Saatchi, GSD&M, TMA, and many others. I've led teams, won pitches, made Super Bowl spots, and built campaign platforms that ran globally — from broadcast to digital to campaigns that took on a life of their own.

I'm a Creative Director who came up through art direction and never stopped writing. Which means I think in pictures and words at the same time, and I can do either when the job calls for it.

I work across General Market and US Hispanic — in English and Spanish — and I've spent enough time in both worlds to know the difference between multicultural marketing that actually connects and the kind that just translates.

I’m currently based in Minneapolis and available worldwide for remote work.

These are some of the brands I’ve helped build:

CATEGORY EXPERIENCE:

Automotive, Alcoholic Beverages, Non-Alcoholic Beverages, Finance, Public Health, Consumer Packaged Goods, Fast Food, Appliances, Travel/Tourism, Technology, Telecom, Entertainment, Retail, Government, Healthcare, Insurance, and Non Profit.