We seized the opportunity when Levi’s first mentioned Jake in an email blast. It just so happened that someone from our team discovered the Jake mention in their inbox while we were in a social shoot. We shuffled things in the shoot schedule to squeeze a last minute brand banter attempt and wrote a script on set. You can see it in Jake’s TikTok account here.

Levi’s response stitch

Levi’s 1.2 Million follower Tik Tok account took the bait and engaged with Jake by having the actual employee who wrote the email blast stitch our Tik Tok.

The outcome

Levi’s sent Jake a customized pair of their Chinos with “Like a Good Neighbor” stitched on the side pocket.

The collaboration also spilled over to Instagram, where Jake modeled the customized Chinos Levi’s sent him leveraging Levi’s 8.6 million Instagram followers.

client

STATE FARM

agency

THE MARKETING ARM (TMA)

roles

CREATIVE DIRECTION, ART DIRECTION

media

TIK TOK, INSTAGRAM