The Day of the Dead video was the main feature of the campaign running in many parts of the world. Spanish and Portuguese versions were also made. It featured an animation technique combining real miniature sets and 3D animation.
Animation by Buck Design (NY).

Day of the Dead campaign case study

Behind the scenes making of miniature set

Sample animated GIFS for social media content

Custom hand lettering was created for social media content. Artist: Chad Patterson.

IN HOUSE CONTENT CREATION

Not every piece of content needs a production crew. These recipe videos were developed and produced in-house on lean budgets — built specifically for the platforms and the audience consuming them.

Party Sized Paloma recipe

Blood Orange Margarita recipe

Spicy Sandía recipe

We shot several recipe videos in-house with very low budgets to create the content our audience was looking for.

GLOBAL REACH
The English version also ran in the UK, Australia and South Africa. The Spanish and Portuguese versions ran in most of Latin America. The English and Spanish versions were web only.
The Portuguese version also ran on Brazilian TV. If you want to see these versions, let me know and I’ll send you a link.

client

EL JIMADOR TEQUILA

agency

SCOPPECCHIO

roles

CREATIVE DIRECTION, ART DIRECTION

media

SOCIAL, WEB, TV, EVENT

awards

ADDYS: BEST OF SHOW & GOLD