I-95 CHALLENGE

The I-95 Challenge is an annual race/ scavenger hunt that crosses the East Coast from Portland, ME to Miami, FL. The racing teams consist of a celebrity comedian matched with a knowledgeable AAP employee. The cars used in the race are in poor mechanical condition and the only pit stops allowed are at Advance Auto Parts stores. Our target can follow the race via the I-95 Race Landing Page where they can track the real time geolocation of the teams, see their social media updates, and help the racers with their local knowledge of the area via Twitter and Facebook. The landing page also features funny video content related to the racers’ adventures on the road.

client

ADVANCE AUTO PARTS

agency

THE RICHARDS GROUP

roles

CONCEPT, COPYWRITING

media

SOCIAL, WEB, TV, EVENT