SKILLS AND EXPERTISE
Integrating campaigns across all media
In-depth experience with digital landscape
Solid presentation skills
Team leadership, management, and mentoring
Strong conceptual thinking
New business pitches
Client relationship building
General & Multicultural market experience
Bilingual copywriting (English & Spanish)
CONILL ADVERTISING, GSD&M and others.
L.A. CA, Austin, TX • 7/2018 - PRESENT
Freelance Creative Director
Currently consulting on a per project basis developing creative campaigns and leading new business pitches, directing teams onsite and remotely for both General and Hispanic markets.
Louisville, KY • 12/2015 - 6/2018
Associate Creative Director
Clients: KFC, El Jimador Tequila (Brown-Forman), Humana, GE Appliances.
Co-led and won El Jimador pitch for both General and Hispanic markets
Hired to lead all Hispanic market creative for all accounts
RAZORFISH, GSD&M, LATINWORKS, THE RICHARDS GROUP, and others.
Austin & Dallas, TX • 1/2013 - 12/2015
Clients: Sprint, Pepsi, Target, Radio Shack, Popeyes, Southwest Airlines, Hampton Inn,
Patrón Spirits, Advance Auto Parts, Ram Trucks, and others.
Teamed up with Razorfish to launch Patrón Tequila's first digital campaign
Developed entire creative platform for Popeyes at GSD&M
Dallas, TX • 6/2010 - 1/2013
Clients: AT&T and P&G (Duracell, Gillette).
Won a Silver at Creativity International Awards with a simple hand-written letter
Partnered with Creative Director to lead a team of 7 creatives
Phoenix, AZ • 5/2008 - 6/2010
Senior Art Director
Clients: Hormel (Herdez, Del Fuerte, Doña María, La Victoria), Arizona Lottery, Idahoan (instant mashed potatoes), AZ Dept. of Health, Casino Arizona, Monte Carlo Resort and Casino, Mesa Historical Museum, Pacific Power, California Department of Conservation, Wetzel’s Pretzels.
Helped Arizona Lottery climb from 38th to 2nd in the nation for year-over-year sales gains
Developed anti-tobacco campaign which “made teens 79% less likely to try tobacco” according to a government evaluation report. (scroll to page 3 of the PDF under "Tobacco Cessation Update")
Won a ton of Addys
OLABUENAGA CHEMISTRI (Now Leo Burnett Mexico)
Mexico City • 2/2004 - 4/2008
Senior Art Director
Clients: Mexicana Airlines, Caja Libertad (bank), Soul Citric (alcoholic beverage), Telefónica Movistar (mobile phone network), Angel Soft, Cinépolis (movie theatre chain), FritoLay (Gamesa cookie brand).
Co-created Mexico’s first viral video for a brand reaching 14 million hits
Had case study about viral video featured in this marketing book as well as Ad Age
Won a Gold Effie for viral video mentioned above
Won Finalist Award at London International Awards (LIA) for Mexicana TV spot
Participated in 6 winning pitches in a row, turning the agency into Mexico’s hottest shop
Won Finalist Award at Círculo de Oro, (Mexico’s foremost ad festival)
Mexico City • 1/2003 - 2/2004
Clients: Nestlé, Cloralex, Maizoro, Kraft, American Express, Pepsico and others.
Developed part of the brand relaunch of Cloralex which is the leading bleach brand in Mexico
I undertook a personal project with some friends to create and produce a Contemporary Mexican Arts festival in three German cities. The festival was comprised of 40 artists including musicians, visual artists and dance companies
Learned the value of being versatile and flexible since no two shops are alike
Worked at a variety of shops that ranged widely in size, discipline and emphasis
Learned to pick my battles really early on
AWARDS AND PUBLICATIONS
LIA (London International Awards)
Creativity International Awards
Círculo de Oro (Mexico)
Work featured in:
Know Your Meme
Latino Link: Building Brands Online with Hispanic Communities and Content
(Paramount Market Publishing)
Logos from North to South America (Index Books)
Just about every major Mexican newspaper
B.A. San Diego State University
Graphic Design Major and Journalism Minor.